Primary Relationships Among Driver Categories 14 5 Driver Identification 16 Driver Attributes 16 Deriving a Set of Drivers 17 A Starter Set of Drivers 18 Tailoring an Existing Set of Drivers 19 6 Driver Analysis 21 Assessing a Driver’s Current State 21 A Snapshot of Current Conditions Kraljic’s Matrix: 4 Drivers of Category Management Strategy When business demands cause procurement teams to transition from being transactional/tactical groups into teams with strategic roles in the firm, the tools and approaches used by organizations to realize savings must also www.doorway.ruted Reading Time: 3 mins. · Category drivers. Which brands already occupy what specific drivers? Is my brand invoking the right arguments? Our multivariate analytical methods, including special driver analyses such as penalty rewards analyses, identify the drivers that govern your market. Building upon these, we determine which strategy can best exploit the existing www.doorway.ruted Reading Time: 2 mins.
Market definition/category architecture. Which consumer needs define my market? One key to an accurate assessment of the market potential and volume is the choice of suitable defining criteria. Depending on the definition of the market, for example, substitution effects between different sub-markets can be relevant. Category drivers. EEO-1 Category Descriptions The major job categories are listed below, including a brief description of the skills and training required for occupations in that category and examples of the job titles that fit each category. The examples shown below are illustrative and not intended to be exhaustive of all job titles in a job category. For category managers to be best placed tools such as Belbin’s Team Roles and Myers Briggs’ Personality Test can be used to evaluate the types and drivers for managers. From this work categories can be matched to individual’s traits and interests for optimum results.
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